Scrolling through social media looks a lot different today than it did just a year ago. This is not only due to the ever-evolving nature of the social feed, but also because of the features that are being adopted by marketers, influencers, and individuals alike. In fact, its rising trend is shaping up to be a pivotal and driving force for digital marketing. So, what is 360 video and why should you use it for your business?
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Email marketing is a branch of digital marketing that involves sending emails to the target audience with the intention of generating leads, turning them into customers as well as gaining the loyalty of the existing ones. This is done to boost the company’s sales, conduct surveys to understand consumer behavior, advertise the brand products and convey important information to the mass audience.
The COVID-19 pandemic has fundamentally transformed the way we go about our lives, from basic human interaction to the way businesses are run. Consumers have changed the way they shop, think and react and likewise also look at products and services with a new perspective. The pandemic is actively reshaping various aspects of business, most importantly advertising and marketing.
A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand natural language. Google is so good at doing this now that it can identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase.
Machine learning is growing rapidly as one of the finest ways to optimize costs, recognize trends and automate tasks. It is important to grasp how machine learning is helpful in a digital marketing strategy in order to remain competitive. The key reason why marketing is being influenced by machine learning is that machines have the ability to analyze wide ranges of data swiftly. They are more efficient and prone to fewer mistakes. This helps the members of the marketing department in saving time while creating strategies for campaigns and also with regards to specialization in other areas.
Consumer behavior refers to the scrutiny and examination of the mechanism or the manner in which the consumers make their purchasing decisions. It has a significant impact on the market and the strategy deployed by any organisation. It determines their success or failure. If the consumers buy an item or service on a regular basis then it will lead to the market’s profit. However, if they don’t show any kind of interest in purchasing the products or services then the market share might go down.
It’s an open secret that times are changing. This past year has completely altered the reality we once knew and created circumstances of unpredictability. People are now forced to adapt to this “New Normal” and brands are trying to navigate this change, fearing how it might affect the relationship with their customer base. Customer Loyalty is being put to the test. Here is a quick guide for creating effective communication .
How to check upon employment opportunities in media and entertainment industry ? - ft. Dr. Buroshiva Dasgupta
In this episode of TuriyaTalks, we are joined by Buroshiva Dasgupta – Founder Editor of Global Media Journal, India. This TuriyaTalks session is on “Employment Opportunities in the Media & Entertainment Industry".
In this TuriyaTalks episode, we are joined by Miss Aarzoo Khurana, a Wildlife Photographer along with our host Dipshita Chaudhury from Turiya Communications. This TuriyaTalks session is on "Wildlife Photography as a Career”.
In this TuriyaTalks episode, we are joined by Miss. June Biswas & Mrs. Shilpa Arora, both of them are Social Media Influencers and they have gained a lot of popularity by sharing their voices and influencing a large audience. This TuriyaTalks session is on "Staying Optimistic and Productive "
In this TuriyaTalks episode, we are joined Mr. Sathyamurthy NP, the Executive Director of DDB Mudra Group & the Co-founder of Cognitive ROI Inc. with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “Marketing ROI starts at the planning table. Is the present system failing the CMOs and what is the way forward?”.
In this episode of TuriyaTalks, we are joined by Vineet Patawari, CEO & Co-Founder - StockEdge & Elearnmarkets with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “What the youth of the nation need to know about stock market”.
In this episode of TuriyaTalks, we are joined by Mr. Rahul Dey, one of the Top Bengali YouTuber with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “Journey of a Bengali YouTuber”.
On this episode of TuriyaTalks, we are joined by Nivedita Basu, Indian Television producer and Creative director with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “India’s Entertainment Industry –Journey of a Producer”.
In this episode of TuriyaTalks season 3, we had Dr. Rahul Jain, MBBS MD, General Medicine, Consultant Physician and Diabetologist amongst us discussing on “Lifestyle Diseases – Being fit for a better future”.
On this TuriyaTalks episode, we are joined by Mr. Rahul Basak, the Co-Founder of Amar Canvas, CEO of My Canvas Talk and a documentary photographer. This TuriyaTalks session is on " The Journey of an Artist”. We hope you enjoy it!
On TuriyaTalks S3E5 , we are joined by Dr. Geeta Khaitan Gupta , an expert in internal medicine specialist This TuriyaTalks session is on "Importance of Family Doctors". We hope you enjoy it!
On this episode of TuriyaTalks, we are joined by Mr. Anupam Agrawal, the Chairman of India Internet Foundation. This TuriyaTalks session is on "Internet Governance". We hope you enjoy it!
On this episode of TuriyaTalks, we are joined by Mr. Robin Banerjee, the Managing Director of Caprihans India Ltd. Mr. Banerjee is a senior professional executive with over 35 years of experience in several large multinational corporations in more than 20 countries. He is a Chartered Accountant, Cost and Management Accountant, Company Secretary, and has a Master’s degree in commerce. He has written three books on indirect taxation, one of which, Modvat, had gone into 10 editions. This TuriyaTalks session is on "New Business Opportunities in Current Global Scenario". We hope you enjoy it!
Turiya Talks S3E4 – Digital Marketing : The New Future In this TuriyaTalks episode , we are joined by – Mr. Pranav Kotak , the founder of Digital Consulting Pandit This TuriyaTalks session is on " Digital marketing : The New Future ". We hope you enjoy it!
As digital channels proliferate and consumers find myriad ways to share their opinion, feedback, and experience about your business and its products or services – both directly and anonymously, social listening helps to monitor and analyse such data and information.
You have just written the best blog post your brand will ever publish. You have optimized it for search, checked it twice for grammatical errors, and you are ready to schedule it to go live. However, at this point, you stop. Why? Because you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? What time? Know everything here about the perfect time for posting s blog.
Every day, people use the internet to find locations, share stories, write reviews, conduct research, get information, design things, and buy and sell products and services.The statistics make it clear that what people say about your brand online directly affects your bottom line. Businesses can lose contracts, profits can go crashing down, employees can get fired, and even more importantly, the brand’s reputation can suffer, whether the negative information is true or not. Hence, your online reputation is breakable and needs to be maintained, and with a little common sense and effort, you can manage your brand’s view.
With the launch of reels, Instagram is hoping to seize some, if not all, of TikTok's extensive user base of around 200 million users in India. Further, it is also aiming to rope in the content creators, who are currently in the market shopping for video-making apps, on its platform. So, what is Instagram Reels, and how can you use them in your marketing strategy? Find out everything you need to know in our ultimate guide to Instagram Reels!
In this digital age, being politically correct in regards to advertising and communication is extremely crucial, as it has become a slippery slope. A single wrong word can now spark a huge controversy if it offended a few people, in some cases even just one, which can affect thousands and thousands of market revenue, and harm the business’ reputation as a whole. This is how political correctness is driving the advertising and communication industry, and when not kept in mind, it can land the brands in hot waters!
As more and more people, choose to stay indoors for health and safety concerns, the world becomes more reliant on digital marketing. From working from home to shopping online for everyday needs and luxury items, the need for it has been increasing in leaps and bounds. Considering that, here are the top ten digital marketing trends that are emerging in this ‘new normal’.
Real Estate sector is growing day by day and one of the core reasons is how they offer their services – through digital platforms, they are able to find their potential clients. Now, let’s dig deeper and find out how digital marketing is benefitting this industry.
Today public relations is no longer is a mere agent for publishing pharmaceutical information and projecting medical achievements. Rather it plays an integral role in bridging the communication gap between medical professionals, patients, medicine companies, government, statutory authorities, and the media as well.
When it comes to social media marketing, video is one of the most useful and effective content formats. For instance, the launch of Instagram Stories in August 2018. However, there has been one frustrating aspect of this feature – it has a limited video length of 15 seconds. But with the launch of IGTV, in short for Instagram TV, users can now share videos in the long-form vertical format for up to one hour.
When it comes to crisis management, social media can be an essential communication tool in today’s digital world. However, if not used strategically, it can also make the crisis worse than ever. Only a well-planned and strategic approach will ensure that it works for you and not against you.
With Facebook Messenger turning nine this year (it was launched on August 9, 2011 -- a few months after Facebook Pages began rolling out for businesses), it has now become one of the most powerful tools online for brand presence and customer engagement. The company has been developing the tool over the past decade, and they have recently made some major updates to the Messenger app so that businesses can better serve and connect with potential customers.
The first and foremost problem a startup faces is the financial constraint and within this budget, the team has to work round the clock channeling creativity and harnessing the power of digital platforms. Digital marketing enables startups to reach new clients and develop relationships.
Many publish content on social media without any consideration of the existing copyright laws. Often, users take images and content of social media feeds and use them in their work. This can lead to copyright infringement or violation, resulting in civil and criminal penalties.
According to Nielsen data, people are watching about 60% more content than usual — and brands are taking note of this. Instead of using this crisis as an opportunity to make a marketing ploy, they are ramping up their efforts to combat the novel virus by lending a helping hand - from taking part in awareness campaigns, donating to research, sharing tips and advice on the pandemic, among other things.
In November 2018, LinkedIn launched LinkedIn Pages -- a new way for consumers to discover and vet their favourite businesses — and for businesses, organizations, and institutions to connect with their audiences.
In April 2020, Facebook entered the competition with its latest videoconferencing feature, Messenger Rooms, which allows up to 50 people to video chat at a time. Read on to know more about Messenger Rooms
Enter digital marketing -- in other words, any form of marketing that exists online. Since marketing has always been about connecting with your target audience in the right place and at the right time, today, marketers need to connect with them where they are spending most of their time: on the internet.
A social media content calendar is exactly what it sounds like: A working document (usually in a spreadsheet format) used to schedule out what you will post across which platforms for the month, and in more detail, the week, day, and even sometimes the time of day if need be. They help to define your content themes and posting cadences to match each social platform’s audience and objective.
Perception audits help you to ascertain how your business is performing in the eyes of your customers and potential customers. It enables you to recognize its strengths and weaknesses, create opportunities for improvement, and find new ways for it to stay relevant and updated. It also helps to determine how you can sharpen your image so that you stand out in the crowd.
Share Self-Care Tips, Be an Example for Others, Post Your Story, Lead a Healthy Lifestyle, Lead a Healthy Lifestyle, Pick Positivity over Negativity, Be Supportive and Not Judgmental, Educate Yourself, Use Social Media to Create In-Person Meet Ups, Start a Mental Health Blog. Find in detail inside.
1.5 billion users in 180 countries make WhatsApp the most popular messaging app in the world – 0.2 billion more than stablemate Facebook Messenger. India is the biggest WhatsApp market in the world, with 200 million users. 450 million users of WhatsApp Status, eclipsing Snapchat Stories. 65 billion WhatsApp messages sent per day, or 29 million per minute. 55 million WhatsApp video calls made per day, lasting 340 million minutes in total.
On June 17, a company blog post announced that Twitter is starting to roll out audio tweets, allowing users to post content consisting of a recorded voice message. Immediately, the internet went abuzz with the newly launched feature that may just change the way we speak to each other online! Although the audio tweet feature is currently only available to some iOS users, Twitter will be soon rolling it out for all its users.
Since website traffic is to Internet marketing as location is to real estate, if you cannot generate targeted visitors to your site, you will not make any sales. However, in this competitive digital landscape, generating traffic is not that easy! If you have been struggling with driving traffic to your website, remember this: you are not alone!
Growth hacking is an experiment-driven technique to determine the most effective ways of growing a business. The process involves a mix of marketing, development, design, engineering, data, and analytics. The reason why it is called growth hacking is that a hacker finds a quick, cost-effective but innovative method to attain growth instead of following conventional processes.
With so much happening in this fast-paced world of social media, it is easy to fall behind on the latest developments. So, whether you are a start-up or a multinational corporation, if you use platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others for marketing, it is important to keep up with the latest news and trends.
If you are a business owner, one of the best things you can do is create a Facebook page for your business. Since Facebook is the most widely used social network, a Facebook business page is one of the best ways to connect with your customers and build a following for your business – no matter what the size or type!
Emojis are fun, light-hearted, and articulate a broad message of emotions efficiently. They have revolutionized the way the world is accustomed to communication— they have even been used systematically in our app. When we use emojis in the conversation, they reduce the risk of ambiguity in messages.
Email marketing can be used to build trust with customers over time to turn them into repeat customers. It is proved to be an effective way to keep your customers informed about new sales or promotions you are running.
Customers have not changed! If you do not make the effort to know them on a personal level, your online marketing efforts are likely to go in vain. Further, if you fail to reach out to your customers with personalized messaging and tailored experiences, your brand credibility will quickly diminish, as will your audience.
Since late February, when various countries across the globe were put under lockdown, businesses started turning towards remote work modules, and now when cases detected across the world have reached millions, more and more companies are webcasting their crucial events.
By using the digital platforms, blessings of the ushering technology, you might skyrocket your startup. According to recent research, as many as 374 million people are hooked up with their smartphones and approximately 270 million are exposed to the internet.
As a business owner, you must be looking for new ways to survive your brand in this crisis. For most businesses, the best defence against this recession will be none other than – Digital Marketing. Here is why: Enhance your brand presence, Cut cost on marketing and advertising, Measure your marketing efforts, Stay ahead of your competition, The Internet will keep on growing
Digital Marketing is no longer limited to brands, businesses or organizations rather it has made its way into political party campaigns and people are spending a considerable amount of money considering the power of digital marketing. Internet and social media have been used for various social and political causes since their inception.
Customer feedback is a resource for improving customer experiences and adjusting your actions to their need. This kind of information can be collected by different surveys, but you also find opinions and reviews your clients post online and collect them using internet monitoring tools.
People have witnessed a spectacular change in terms of movie promotion – from glossy, vibrant movie posters sticking to the walls of the theaters and other places to Bollywood stars sharing posts on their new releases on their social media handles. The change is taking place because the age is going digital and people are looking for information on the internet.
Most of the target audience can be found on Facebook, Instagram, Twitter and linked-In. If you run your social media promotion well, you should well be covered.
With international borders closing, people being told to isolate at home, safety measures such as social isolation being put in place to tackle the situation, businesses are being forced to shut down (temporarily or permanently) and their staff is facing months of financial uncertainty and worry. Hence, there is no doubt that this global health crisis has created a massive impact on the economic climate.
There is inbound marketing, content marketing, viral marketing, influencer marketing, email marketing, event marketing, experiential marketing, and more - the list continues. To know which type of marketing is right for you, and how much of each you need for your business, it is crucial to understand the differences and how they work together to deliver the results you need to grow your business.
This is the digital age we are living in and we just can’t ignore the raging impact of an insightful engaging content nowadays. Bill Gates wrote an essay which is titled “Content is the King”, where he says that “content is where I expect much of the real money will be made on the internet, just as it was in broadcasting”.
Think of it like Facebook Live, with a more professional twist! LinkedIn Live is the social platform’s live-streaming option that allows marketers and brands to broadcast real-time videos and engage with large and small groups. Users go through a variety of third-party streaming tools to create their content, which is then broadcasted to their LinkedIn network.
YouTube has become a starting point for any aspirant’s career. YouTube not only has grown to be a huge website, but it has grown to become a starting ground for fame.
As the world continues to grapple with COVID-19, the economic consequences of the pandemic have been tyrannical during such times of crisis. Unemployment rates have skyrocketed as businesses are forced to shutter their doors for the sake of public health.
At a time when the coronavirus pandemic has gripped the world and most businesses have switched to work from home, the popularity of seminars and other virtual events have seemingly increased. With businesses increasingly adopting digital collaboration tools such as MS Teams, GoToWebinar, Zoom.
Over the past 2 months, humanity has gone through an unprecedented crisis of our lifetimes that has resulted in altering human behaviour, attitudes and way of life. The familiar customer pattern and know customer segment are now things of the past.
Every time I am reminded of corporate storytelling, there’s one name that always comes to my mind. I have read his story a hundred times, and re-read it about another hundred. From Milan to Seattle, with love and coffee. A twenty-nine-year-old American professional, executive director
Are you currently using Pinterest for business? If not, then it might be time to put some thought into it. With over 250 million active monthly users and 175 billion pins, this social media platform is an often-untapped marketplace that is bursting with potential moneymaking
Gestalt psychology is a visual perception theory developed by a German psychologist in 1920. It tries to explain how our minds make chaotic images within seconds. It’s a visual communication design, which generally relates to design projects with specific objectives.