To build and nurture relationships with your consumers, email marketing is one of the most effective tools in 2019. According to recent research shared by Radicati Group, more than half of the world’s total population uses email and this number is going to increase up to more than 4.3 billion by 2023. Now, could you imagine how many people would be accessing email as a part of their daily life? Not only this puts forth you a tremendous and easy way to reach your potential consumers but also this technique offers exquisite benefits that digital marketing tactics won’t be able to give you. Email marketing can be used to build trust with customers over time to turn them into repeat customers. It is proved to be an effective way to keep your customers informed about new sales or promotions you are running. People always want to stay informed about your brand and services, and email marketing is one of the best ways to stay engaged with that audience.
Now, have a look at some of the top reasons why you need email marketing:
Email Marketing is Nothing but Cost-Effective: Despite the extensively growing digital marketing methods, email marketing is still relevant because of cost-effectiveness. While you will pay a higher amount for a TV ad or buy space for advertising, emails do such jobs with a click having spent very little on the budget.
Reach More Consumers with Mobile Marketing: As per a recent data released, it is found that as much as 66% of all emails in the U.S. are opened on mobile devices such as smartphones or tablets. Now, it is quite clear that people are generally interested and they can engage as per their taste. But it is only possible when a good email content is crafted with a responsive design.
Flawless Email Automation Service: Email automation service is unique and can work without an error, unlike many digital marketing processes. This technique will not only keep you and your business in your consumer’s mind but also helps improve the time frame and relevancy of your campaigns.
Personalize Your Email Content: Email marketing allows you to personalize your content as per your subscribers’ requirements from the data you have collected. This personalization of email messages helps you to get more audience engagement.
Receive High Return on ROI: As said earlier about the cost-effectiveness of email marketing, the Rate of Investment is relatively higher. According to the data released by Campaign Monitor, with a minimum 1$ spent on email marketing, ROI can be as high as 38$.
So, now you understand why email marketing is still relevant in today’s market. If you want to grow and create an amazing consumer-base, contact Turiya Communication LLP today through email marketing. As a leading digital marketing agency, we can help you and your business to get leads you deserve through our various online lead generation strategies using Email marketing techniques. Remember: more qualified leads means more customers and more profits. This is exactly why lead generation is important for the growth of your business.