How Brands Are Helping Out During Coronavirus Crisis

How Brands Are Helping Out During Coronavirus Crisis

According to Nielsen data, people are watching about 60% more content than usual — and brands are taking note of this. Instead of using this crisis as an opportunity to make a marketing ploy, they are ramping up their efforts to combat the novel virus by lending a helping hand - from taking part in awareness campaigns, donating to research, sharing tips and advice on the pandemic, among other things.

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