It is now very common to see that digital marketing companies get an opportunity to boost their results more, when content marketing offers them the proper platforms. Business can be definitely improved if relevant and valuable content is served to the audience, which will also benefit in raising the online reputation of the brand. With the use of content marketing, not only are contents well created and distributed but also their unique strategic approach lets it engage as well as engage the target audience, which will then lead to a profitable action by the customer.
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"Are you embarrassed as you still don’t know anything about Content Marketing? Congrats, this post is made especially for you."
As the days pass by, the number of Digital Marketing Agencies are increasing manifold. With the invention of newer technology each day the scope of digital marketing companies are maximizing. The days for traditional marketing are gone. If you own a marketing company then you must adapt to content marketing.
“People do not buy goods and services. They buy relations, stories, and magic”. This has been rightly said by Seth Godin. In the present scenario of advertising a product or marketing, to get the attention of a particular audience, one should emphasize someone who already has their attention and whose advice they value. According to some statistics, only 1% of people trust advertisement but a staggering rate of 40 % of people, purchase a product online, which is used by their favorite influencer. Regarding this, influencers can be a great means for advertising a product. This is also called influencer marketing. But what is really influencer marketing?
Whether it is giveaways, sweepstakes, or contest, these few words have made themselves more present on the different social media platforms. Through their different pages, the influencers and companies give their loyal customers or followers some presents. At the core of giveaways was Facebook but now Instagram also got into the race. From Facebook to Instagram these giveaways are a means for the company and influencers to have more visibility, to grow their audiences and businesses thus making more profits. Along with profits it will increase engagement and establish brand awareness. Here are some advantages of giveaway or run a contest:
In this digital age, being politically correct in regards to advertising and communication is extremely crucial, as it has become a slippery slope. A single wrong word can now spark a huge controversy if it offended a few people, in some cases even just one, which can affect thousands and thousands of market revenue, and harm the business’ reputation as a whole. This is how political correctness is driving the advertising and communication industry, and when not kept in mind, it can land the brands in hot waters!