Digital Marketing

Digital Marketing

If you have been avoiding digital marketing until now, is it because you think your business is still not ready for it? Well, think again! There is an honest chance that right now your potential customer might be already looking for a business like yours on the internet, but since they are unable to find you, they have decided to choose your competitor who has a strong digital presence.

Almost every business can benefit from digital marketing services. While most companies know they should be using digital media to market their business, they do not know what kind of tools to use or how much to use. This is where our digital marketing team steps in. Turiya Communication LLP’s digital marketing services remove the complexity of digital media for business owners and let you stick to what you know best—running your business! Scroll down to learn more, or contact us below to get started!

Our Digital Marketing Services

Since marketing has always been about connecting with your target audience in the right place and at the right time, today, marketers need to connect with them where they are spending most of their time: on the internet.

Enter digital marketing — in other words, any form of marketing that exists online. It comprises of all marketing efforts that use an electronic device or the internet. Businesses utilize digital channels such as social media, email, and other websites to connect with their current and prospective customers.

Regardless of what your business sells, digital marketing is important for any business. At Turiya Communications LLP, our digital marketing team can help your business grow and thrive in the following ways:

  • Improve your outreach
  • Know all about your competitors
  • Get real-time results
  • Improve Conversion Rates
  • Get higher revenues and increased ROIs
  • Earn people’s trust and build brand reputation
  • Strategize with valuable data and analytics
  • Content performance and lead generation
  • Compete with large corporations
  • Ensure online business survival
  • Helps to prepare for the ‘Internet of Things’
  • More cost-effective than traditional marketing

We are in an age where more than 70% of consumers expect a brand to have an online presence. However, it is not just any online presence—consumers expect the brands to have a tailored, cohesive digital marketing strategy.

Our process for digital is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Learn more about our digital media services below:

Social Media Marketing Services

Are you looking for an effective way to grow your business’ brand awareness, relationships, and website traffic? Then you should be on social media! Our skilled team of social marketers will create, manage, and deliver top-performing social media campaigns for your business that will help you to create engaging content, increase followers, and drive word of mouth. This approach easily translates into more leads and sales for our clients.

Get our social media promotion service and build a strong social media presence. Our team of social media managers will help you to:

  • Develop Brand Awareness (Followers)

Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviours of your typical customers.

  • Build Relationships (Engagement)

When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.

  • Increase Website Exposure (Traffic & Conversions)

Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.

Social Media Advertising

By advertising through social media, we leverage social media platforms to connect your product or service to millions of people. At Turiya Communications LLP, we use highly targeted methods of social media advertising that allows our clients to pinpoint their exact demographic and reach them at an affordable rate.

With our following social media advertising services, we create advertisements, target, and optimize them for the best results:

  • Facebook Advertising

Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site. Facebook advertising campaigns allow for both text and photos to be displayed on your advertisement for maximum audience engagement. You are able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mile (cost per 1000 impressions).

  • Instagram Marketing

Instagram marketing is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but 74% of users log on daily. You are able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mile (cost per 1000 impressions).

  • Twitter Advertising

Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favourites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.

  • LinkedIn Advertising

LinkedIn advertising services allow you to engage with more B2B customers. About four out of five LinkedIn members drive business decisions, and members have 2x the buying power of other social platforms.  There are two paying options in LinkedIn Ads—cost per click or cost per mile (cost per 1000 impressions).

  • YouTube Advertising

YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience. In addition, advertising on YouTube is as easy as connecting it to your AdWords account.

And More

We can also help you test ads on platforms like Pinterest, Snapchat, Tumblr, and more.

Content Marketing

Content is king. By creating a compelling and valuable content that gets to heart of your readers, you earn trust with your audience. Research shows that the more content your audience consumes, the more likely they are to buy from you.

Our content marketing services focus on developing relevant content to engage your audience. It will help you to increase website traffic from your online marketing channels and to take people from other online channels to your website. These online marketing channels may be social media, search engines, or your email marketing efforts. We will produce relevant content to engage your audience, build trust, and influence their purchasing decisions. Our content marketing services include:

  • Content Marketing Strategy

Our first step is to create a unique content marketing strategy tailored according to the needs of your business. We will research your buyer’s persona, and learn more about your customers. This will help us write content that appeals to them.

In addition, we will also develop a blog calendar, allowing you to see what topics we will be writing about and when they will be published. Finally, before publishing any deliverables, we will send all content to you in advance for you to approve.

  • Content Development

Our content is professionally written, edited, and published internally to produce consistent and quality content for your business. The content that we develop will be unique to your business and published to your website.

  • Content Distribution

Our content marketing services include automatic distribution of your content to social media platforms, such as Facebook, Twitter, Instagram, LinkedIn and others.

  • Content Marketing Reporting

Our agency will send content marketing reports each month to breakdown the performance of our services. The main metrics we look at will be increased website traffic and time-on-site for each new user.

Email Marketing

The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. In other words, our agency will send emails that motivate people to buy your products and services. Hence, it will help you speed up your sales cycle.

At Turiya Communications LLP, we will construct engaging newsletters to help you stay top of mind. We can also create “drip campaigns”, or email automation sequences, to send a systematic flow of emails to your marketing leads. Our email marketing services include:

  • Email Marketing Strategy

The first thing our agency will do is develop an email marketing strategy tailored for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then create a content strategy to determine what your brand’s message should be and how we will add value. Finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.

  • Lead Magnets

The next thing our agency will do is create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.

  • Website Call-to-Actions

Our next step will be to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.

  • Advertising Campaigns

The fastest way to grow your email list is to advertise your lead magnets. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.

  • Email Marketing Software

Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.

  • Email Newsletters

Our team will design email newsletters that reflect your business. The emails we develop will use best practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.

  • Email List Maintenance

Our agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively affect your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.

  • Email Marketing Reporting

Our agency will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyse, and strategize to improve these results each month.

Bulk SMS Marketing

Our bulk SMS marketing service is the most economical and effective way to target your potential customers on mobile wherever they are. From campaign setup to message scheduling, and from sending to reporting, our team does it all. Send offers, services, coupons, reminders to your customers on mobile anytime anywhere with our bulk SMS marketing services.

Turiya Communications LLP is much more than a digital marketing agency—we truly see ourselves as an online partner to your business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services. Our work process for digital marketing includes:

  • Assigning a dedicated Digital Marketing Manager to your account.
  • Developing an efficient, tailor-made Digital Media Strategy
  • Developing Content Calendars and Advertisements
  • Growth Optimization and Daily Maintenance
  • Reporting and Communication

Already investing in digital marketing with another company? Ask about our digital marketing strategies for your business! We will give you a detailed report about the performance of your existing campaigns and how our team of experts can improve them.