As digital channels proliferate and consumers find myriad ways to share their opinion, feedback, and experience about your business and its products or services – both directly and anonymously, social listening helps to monitor and analyse such data and information.
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You have just written the best blog post your brand will ever publish. You have optimized it for search, checked it twice for grammatical errors, and you are ready to schedule it to go live. However, at this point, you stop. Why? Because you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? What time? Know everything here about the perfect time for posting s blog.
Every day, people use the internet to find locations, share stories, write reviews, conduct research, get information, design things, and buy and sell products and services.The statistics make it clear that what people say about your brand online directly affects your bottom line. Businesses can lose contracts, profits can go crashing down, employees can get fired, and even more importantly, the brand’s reputation can suffer, whether the negative information is true or not. Hence, your online reputation is breakable and needs to be maintained, and with a little common sense and effort, you can manage your brand’s view.
With the launch of reels, Instagram is hoping to seize some, if not all, of TikTok's extensive user base of around 200 million users in India. Further, it is also aiming to rope in the content creators, who are currently in the market shopping for video-making apps, on its platform. So, what is Instagram Reels, and how can you use them in your marketing strategy? Find out everything you need to know in our ultimate guide to Instagram Reels!
When it comes to social media marketing, video is one of the most useful and effective content formats. For instance, the launch of Instagram Stories in August 2018. However, there has been one frustrating aspect of this feature – it has a limited video length of 15 seconds. But with the launch of IGTV, in short for Instagram TV, users can now share videos in the long-form vertical format for up to one hour.
When it comes to crisis management, social media can be an essential communication tool in today’s digital world. However, if not used strategically, it can also make the crisis worse than ever. Only a well-planned and strategic approach will ensure that it works for you and not against you.