Content marketing in the digital domain is growing dramatically faster from the past decade. Every major brand now is making their presence online more remarkable to engage with more and more customers beyond their geographical barriers. Content marketing has been popular for a very long time for their lower upfront cost and several long term benefits. Consequently, Content marketing has become a major digital marketing tactic, having over 90% of B2B and around 90% of the B2C marketers have confessed to include content in their campaigns to boost up business.
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8-this This is the number of years that social media takeover became a great part of boosting up a particular brand. But what is social media and how does it make much difference to increase the number of sales, followers, and viewers of a specific brand? Since 2012, more and more companies are using this kind of marketing which is also called influencer marketing. This type of marketing in simple terms involves putting your social media accounts in the hand of someone else. In most cases, it is an influencer that corresponds to the target audience that will do the needful. The latter will then be allowed to post what they want, when they want and how they want in the given time. But how can this kind of takeovers help the business? Below are some ways of how the use of social media takeovers can boost up your brand.
“Ask me anything” has become a trend for some time now and it is one of the ‘go-to’ aspects when planning a strategy to get more followers for any social media page for a company or on an individual level. But what is “ask me anything” as a strategy? It is a question and answers session hosted by a company or an individual to know more about them. It takes the form of what is popularly called Q & A(questions and answers) or FAQs(frequently asked questions) and can be done through Instagram stories question stickers or Facebook live, for instance.
As the world continues to grapple with COVID-19, the economic consequences of the pandemic have been tyrannical during such times of crisis. Unemployment rates have skyrocketed as businesses are forced to shutter their doors for the sake of public health.
At a time when the coronavirus pandemic has gripped the world and most businesses have switched to work from home, the popularity of seminars and other virtual events have seemingly increased. With businesses increasingly adopting digital collaboration tools such as MS Teams, GoToWebinar, Zoom.
Over the past 2 months, humanity has gone through an unprecedented crisis of our lifetimes that has resulted in altering human behaviour, attitudes and way of life. The familiar customer pattern and know customer segment are now things of the past.