No matter how great your website is, how cool your social media is, or how flattering your photographs are, without proper SEO – it makes no difference. Hence, when it comes to promoting your business, this is that one area that you need to focus on to ensure its long-term success. And more often than not, when someone talks about improving their SEO, they mean on-page SEO.
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A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand natural language. Google is so good at doing this now that it can identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase.