The Rise of YouTube: How it has changed the communication and branding scenario.

The Rise of YouTube: How it has changed the communication and branding scenario.

We can all accept that we have used YouTube for some reason in our lifetime. Whether it is used to watch a video or post a video, YouTube has each kind of video which suits our interest. It has also become a big part of almost every individual’s life who posts on their YouTube channel very often. YouTube has become a starting point for any aspirant’s career. YouTube not only has grown to be a huge website, but it has grown to become a starting ground for fame. People can develop a job through YouTube because it has a wide range of possibilities that can unleash talent. One can shot to fame when his/her expertise is proved and welcomed by the audience: music, fashion, makeup, video games and so on.

It was in 2005 when Chad Hurley, Steve Chen, two former PayPal employees, and Jawad Karim founded YouTube and a digital revolution took place as we remained unaware of it in the beginning for some obvious reasons. The platform has transformed everything from entertainment to education, unlocked new doors for talented individuals looking to be discovered, and brought people together from all over the globe.

YouTube has always been a source of entertaining content, and at the same time, it is found to be an essential tool for global marketing. As the world has experienced the digital revolution, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months, according to the State of Inbound report. One-third of total time in a day online is spent watching videos, and YouTube has more than a billion active users. The platform is so relatively vast that it can be accessed in 76 different languages, accounting for 95% of the world’s population. Not only your audience on YouTube but as the internet’s second-largest search engine, YouTube can help you to improve your SEO (Search engine optimization) and also brand presence. YouTube enables marketers to present unique content that's easy for viewers to see and share.

An Authentic Image is Everything - It is the digital age and people are prone to explore the options in front of them. YouTube is one such platform where people get a wide range of options. Besides your traditional marketing strategy, if you market on this platform with engaging and aesthetic content and offer a visual treat to your audience, an authentic image of you and your business will be created without shedding anything extra. It is an exceptional marketing tool that lets you upload your videos with ease and promote your skill, authenticity, and service among its billions of users.

Be Credible and Trustworthy in the Business – If you want your business to grow, trust is everything. Your audience will learn to trust you when you give them something informative and reliable. As you build a relationship with your audience, you can develop an edge over the market competition by uploading creative engaging content and grow your business. Videos are to be created with information and customer value and in the process, people will find you and your business credible. Video testimonials are equipped with the power to build trust by exhibiting and demonstrating value in a much more meaningful, engaging way than conventional ads ever could achieve. Big or small, any organization can take advantage of video content as a means for establishing and building their brand.

Contact Turiya Communication LLP today if you want to promote your business on YouTube. As a leading digital marketing agency, we can help you and your business to get leads you deserve through our various online lead generation strategies at YouTube. Remember: more qualified leads means more customers and more profits. This is exactly why lead generation is important for the growth of your business.

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