Ask a marketer or a business owner what they would like most in the world, and the answer would be “more customers”. However, guess what comes immediately after customers on their business’ wish list!
More traffic to their website.
Since website traffic is to Internet marketing as location is to real estate, if you cannot generate targeted visitors to your site, you will not make any sales. However, in this competitive digital landscape, generating traffic is not that easy!
According to 2019 research done by Content Marketing Institute, 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.
So if you have been struggling with driving traffic to your website, remember this: you are not alone!
Why is Website Traffic Important?
Website traffic is both an important indicator and driver of business growth. It can help you to
See how well your marketing is working.
Gather insights about your audience to make decisions.
Improve your SEO and search engine credibility.
Generate more leads, increase conversions, and get more customers.
Hence, the larger the number of visitors to your website the better!
However, you need to focus on increasing the quality of your website traffic, as not all traffic is good traffic. Moreover, bad traffic can bog your business down at some level. When you can increase your traffic along with the quality of the visitors, the better you will be able to increase your website conversion and get that traffic to become paying customers.
Ways to Increase Website Traffic
There are many ways you can increase traffic on your website. However, in this post, we are going to look at the most effective and reliable ones that have proven to work.
Create a Free Google My Business Listing
Did you know that an optimized Google My Business listing gets 7 times more visits than an incomplete one? Therefore, when you are listing links to your website, it helps to get more traffic to your website.
Keep in mind also that Google is getting smarter and smarter with results. If your listing provides all of the information a potential customer needs to make a decision, they might forego your website and contact/visit your business directly—even better than a website visit!
Perform On-Page SEO
There are many SEO tactics you can perform on each of your website pages to increase their rankings. This includes producing high-quality content that your audience is searching for and writing concise meta-descriptions for your pages. This meta-description appears below your URL in search results, and knowing what a page is about and what will result in a click makes users much more likely to do so.
Get Listed in Online Directories
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic.
Besides, many directories like Yelp have strong domain authority on Google and there is a chance that your business’s free Yelp page could rank high for relevant searches.
A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website.
Besides, if Google notices backlinks, it will increase its trust in your business as it will see other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic.
Post to Social Media
Social media is one of the most popular free marketing tools around and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.
Include Hashtags in Your Posts
By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get discovered by users searching for your products and services. The more eyes on your links, the more free traffic you are getting to your website.
Use Landing Pages
Landing pages are another free source of the traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can become targeted in your messaging, increasing the traffic coming to those pages.
Target Long-Tail Keywords
While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher for queries specific to your products and services—and higher ranking means more traffic. Also, as search engines and voice-to-text capabilities advance, people have started to use specific phrases to search online.
Start Email Marketing
Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!
Resort to Guest Blogs
Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search and via that influencer promoting the content to their audience. This can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their review or round-up post.
You can also be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience so that it is more of an even exchange.
It is free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.
If your social media profiles contain a link to your website, then you have turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear to be spamming and end up hurting your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.
Learn from Your Analytics
Google Analytics is free to use, and the insights gleaned from it can help you to drive further traffic to your website. Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work and which do not.
The Bottom Line
Implementing the strategies above can help you increase your traffic as soon as possible. Once your traffic has started to improve, it is time to think about conversions.
Need help with both?
Contact our communications agency Turiya Communications LLP today or visit our website www.turiyacommunications.com to know more!