A startup is a dream company and like any dream that requires persistence, a startup too faces challenges and seeks constant attention. In this world of the digital revolution, the reasons behind starting your startup must be strong and noticeable. The world is big and the competitions are high as millions of companies are working tooth and nail to get into the frames of your prospective clients. By using the digital platforms, blessings of the ushering technology, you might skyrocket your startup. According to recent research, as many as 374 million people are hooked up with their smartphones and approximately 270 million are exposed to the internet. Now, let’s see how digital avenues can help your startup to grow:
Know Your Business Right: It is important to know your business well and analyze the online market accordingly. Since there are many digital avenues, it is quite for you to get confused with everything. Devise your digital media plan and try to understand which platform would be beneficial for you and your business.
Create your Online Presence- In order to be online, you need to create your website and set up social media accounts on Facebook, Instagram, Twitter, LinkedIn. Social media marketing is the easiest and hassle-free way to promote any startup. Every social media platform will bring to you a unique audience who might be interested in your products and services.
Facebook- Facebook is the most popular social media platform with almost 2billion users there. Facebook can be used to promote any type of product and it is the cheapest social media platform to promote their business.
Twitter- Twitter helps to promote and grow your company. It said that it is the best platform for business to business (b2b) businesses and can also work for business to consumer (b2c) businesses.
Instagram- Instagram is a great place for you if your startup relates to fashion, beauty, modeling, photography. It can give your startup a great mileage if done correctly.
LinkedIn- A platform for professionals, LinkedIn can give your access to mainly the B2B market across the globe.
Run SEO – SEO or Search Engine Optimization – is the most effective way for your startup to reach a wide range of potential consumers. It drives instant results for your website and generates extensive traffic every day. You can start your advertisement with a minimum investment, and you have to pay only when someone clicks your ad.
Use Email Marketing Technique- Email marketing happens to be one of the most cost-effective ways to start before the launch of your actual product or company.
Influencer Marketing- Digital platforms have opened many avenues for aspiring people and one of the impacts of this is the digital or social media influencers. You can use these influencers to market your product and services. It helps you gain customers and their trust too. And it is easy to use. You can also hire a popular influencers or less popular influencers to promote your startup.
Content Marketing- Content is of paramount importance when it comes to promote your startup because people would like to know about you and your products. Therefore, content, be it words or videos, will give them a deep insight into your business and how you are different from others. According to recent data, 90% of organizations are proactively using content marketing for their startup or business.
Use the Power of YouTube Marketing- YouTube is the 2nd most popular search engine in the world catering to 265 million active users. Now, if you can imagine marketing your brand and products on YouTube, you will have no problem in reaching your target audience.
Educate Your Audience and Not Always Promote: If you want your startup to reach and create an impact on your target audience, educate them rather than always promoting your startup. Because in that, they will learn something from you and therefore, follow you and eventually, they will be your consistent consumers.