The year 2020 has been quite difficult for everybody, both in terms of career and personal life. We have been through perhaps the most challenging time of our lives. In a matter of a few days, we had to transition from a regular social life to a life that only exists online. The year 2021 however brings us new opportunities. As turbulent and unpredictable 2020 has been, we have gotten accustomed to this lifestyle. And this is a good thing, because now we can see the new opportunities that have presented themselves in front of us. With social media becoming more and more popular everyday, we can leverage its tools to take our business to the next level. Now is the time to kickstart our social media game as it holds the key to the success of your business. In this article, our digital marketing company, So, here is a list of 5 tips you can implement into your social media strategy, starting today.
1. Create more video content
If you aren’t already creating video content, then you’re missing out on a lot of potential to grow your business. And if you are, then that’s great. We suggest you create more content of that type. Platforms that allow video content have had a massive increase in users in the past year. YouTube, Instagram, TikTok, Facebook, etc are the top of the list among video sharing websites. You can easily leverage the video sharing tools on these websites to optimise your social media marketing strategy. More specifically, you can create video content that is entertaining and engaging for your viewers. It must also add value to your viewers. For example, they can learn something from your videos, and then apply that knowledge and benefit from it in real life. Although creating videos might initially feel like too much work, it actually gets quite easier. Videos made for one platform can be used for others as well. For example, a video made to be shared on YouTube can also be shared on other websites like Instagram, TikTok, etc. If done correctly, creating video content can be quite simple and very less time consuming. Turiya Communications is among the top digital marketing agencies in India. We help our customers come up with new ideas for video content.
2. Focus on E-Commerce
When we say e-commerce, we are referring to online shopping. This is something that has gained a lot of popularity since 2020. Due to the pandemic, the physical market has suffered huge losses. Most business places have remained closed for the past year. And this is why people have turned to online shopping for their material requirements. As a result, online shopping has become more common than ever before. Shopping online is seen as a safe and convenient way to purchase things without having to leave the house. Quite recently, many online shopping sites have begun to provide groceries and other everyday items to their customers. And customers too have benefited from these additions. The growth of online shopping has been especially advantageous for small businesses, since they have been able to generate greater revenue from selling products online. In a way, small businesses have been given a level playing field where they can now compete with big brands. Therefore, you should definitely focus more on online shopping. Start by making your products available online. Provide the links for these products on your social media and tell you viewers about them.
3. Make collaborations with other businesses
Social Media allows you to get in touch with a lot more people. We can reach out to a diverse array of people and create more awareness about our company and its products. Therefore we are presented with the opportunity to collaborate with other businesses which are similar to our own. Often these businesses are very similar to us in terms of goals, strategies and priorities. And collaborating with them will benefit both parties equally. These collaborations do not necessarily need to be paid ads from big brands. It can be a simple giveaway or discount. Or it could be video collaboration on social media. You have to find creative ways to collaborate, so that you can attract as large of an audience as possible and create brand or product awareness.
4. Connect with customers on personal level
Connecting with people on a personal level means that you have given a face to your business. Basically you must get someone in front of the camera and speak with the audience. Your business then becomes an individual with whom your customers can relate. As the owner, if you choose to put yourself in front of the camera, then that obviously is the best of all options. You will have full control over what is conveyed to your audience. And you will be able to express your feelings about the company and tell your story of how you built the company. Your audience will be able to relate to you and therefore build a personal connection with your brand. Connecting personally with your customers helps build trust and loyalty towards your brand. This is the key to building quality, long-lasting relationships with your customers. Our marketing company, Turiya Talks, provides the best advice on public relations.
5. Create and post memes
If you use the internet, you know what memes are. Memes are perhaps the most popular ‘thing’ on the internet. It’s like a trend that began years ago and never ended. There is no place on the internet where memes do not exist. They are shared among family, friends, colleagues, etc through various social media platforms. Many businesses today have hopped on the ‘meme train’ and started creating memes for their customers. They are creating content that is both engaging and entertaining for customers. As we discussed in the previous point, connecting with customers on a personal level is very important and creating memes is the best way to do that. So if you aren’t already, start creating memes related to your brand or a specific product and post them on your social media. Turiya Communications is among the top marketing agencies. We’ll help you create the best memes which you can post on your social media profiles.