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Key Elements to Consider While Selecting a Domain Name For Your Business

Choosing a domain name may seem straightforward but it can be more complicated than you realize. The internet is a crowded place, and according to research, nearly 84,000 new domain names are registered every day. This means that millions of domain names have already been taken and there are chances that the domain name of your choice is on that list. If so, you may have to re-think a new domain name (the one that is not on the list) to avoid confusion and potential lawsuits.

Hence, in today’s world, it is increasingly difficult for business owners to create a domain name that will be in conformity with the business style and will be easy to remember. It should be following such a word that will give added advantage in google search.

Why Are Domain Names Important?

domain name is more than just a website address. It is your blog, your business, and your online address. It is the key element of your website and can make or break your business online. If chosen properly it will improve visibility in the search engines, like Google, and will help you to reach to more people. Here are three top reasons as to why domain names are so important:

·         It is your “first impression” as your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running.

·         It affects the SEO of your website as Adwords  in your domain name can help your SEO ranking.

·         It defines your brand. Your domain name is a branding opportunity and the right domain name can increase brand recognition.

Therefore, finding the right name for your brand is crucial, because incorporating a combination of SEO, simple spelling, and brand identity into the domain name leads to a higher chance of being located in search engine results. Simply put, businesses that are easily accessed online get more customers.

For instance, great domain names such as Google and Yahoo say so much while saying so little. In addition to being easy to read and simple to remember, they accurately reflect the voice of their brands.

Important Factors to Consider When Choosing a Domain Name

It is very easy to buy a domain name that you come to regret later. Here is a list of important factors that you should consider when choosing a domain name for your business:

  1. Does it match your brand name?

It is better to have a domain name that matches your company name as using the same name will help people find your website more easily when they hear about you and type your name into a search engine or the browser address bar.

2.    What appears when you Google your brand?

You need to know what kind of resources are ranking for your chosen name when you perform a google search for your brand. You can use Google AdWords’ Ad Preview and Diagnosis Tool to see what ranks for your brand name in various countries using different versions of Google.

3.    Keep it simple and predictable

It is important to keep the domain names short and memorable, easy-to-spell, and pronounce. You can use the initial of your brand name considering you have brand name initials. For instance, for World Health Organization or for Further, keeping your domain short and predictable will help your audience to share your website via word-of-mouth.

4.    Avoid numbers and hyphens

As earlier mentioned, your domain name should be simple and hence, avoid numbers and hyphens. These two are distractions and are generally misunderstood. Using numbers and hyphens means that people who hear about your website would not know if the number is a numeral/character or it needs to be spelled out. Hence, you may end up discouraging the searchers of your website, as it may be too much work.

5.    Keep it short and specific

When it comes to deciding the domain name length, you want to keep things as short as possible. Not only is a short domain name better looking, easier to remember, and type into a browser, it is also better for your email addresses and business cards.

Hence, if your root domain (the main part – e.g., is short, that means all of your URLs will be short as long as you are clever with your URL structure and subpage architecture.

Remember: A good domain name should not be too lengthy or too short.

6.    Is your domain name native to your target market?

You must ensure that your domain name is native to your target market. If your target market is local, consider adding your city or state + a relevant keyword or any other word of choice. For instance,,, etc.

7.    Consider Synonyms

If your preferred domain name has already been taken, try to find relevant synonyms or related words, which would be suitable for your brand. Turn to a thesaurus for a list of synonyms that can act as a suitable replacement for those domains that are not available. This will also help you to find unique domain names, and you could even end up with a better domain name. 

8.    Choose a Brandable Name

We all know that branding is crucial to long-term success, but what exactly makes a domain name brandable? A brandable name has no specific meaning (for instance, ‘Google’ is not a word, ‘YouTube is not one either). It needs to be unique, easy to memorize, easy to pronounce and dictate over the phone, and should sound trustworthy.

Have you ever thought that “Apple” could be brandable but it is now, right!

9.    Choose a proper domain extension

Domain extensions play a significant role in the creation process of domain names. TLD or top-level-domain is the part that comes after your domain name and before your subpages. The most common TLDs are .com, .org, .net, .co, and .in (for India).

Usually, it is advisable to go with the “.com” domain extension as it is one of the oldest domain extensions and internet users are generally familiar with it. Hence, having a .com domain name can help increase customer trust or boost their perception of your brand. However, if the ‘.com’ Top-Level Domain (TLD) of your preferred domain name has already been taken, do not worry! You can explore other popular domain extensions. 

According to the study, 91% of individuals rate the “.com”, “.net”, and “org” extensions as their trusted destinations on the Internet. 

10. Act fast while choosing a TLD extension

Domain names sell quickly. Urgency is required when registering a domain name. So, purchase your domain name as soon as possible. Registering a domain is easy. First, create an account with a domain registrar (if you do not have one yet). Once your account is up, you can use your debit card (or any other payment options available) to pay and complete the process.

If you are facing any difficulty related to picking your domain quickly, contact Turiya Communications LLP to get suggestions of alternate domain names.

11. What if your domain name is taken

The first step is to check and ensure that the domain name is not in use (meaning that It is not connected to an active hosting). A domain registrar will most likely tell you if a domain is available for sale.

If the name is not obtainable, you can contact the owner through their parked page (considering the domain is parked). Alternatively, you can get their details from WHOIS. If you still cannot find any contact information of the domain owner, then there is a slim chance that it might be available on domain flipping markets or auction-based selling websites.

12. Are all the social handles available too?

It is annoying when you dream up the perfect brand name, get hold of the domain name, and then find out someone has taken that name on one of the social media platforms. Even if you do not intend on using them all right away, get hold of the profiles to prevent others from taking them.

13. Check for trademarks

Before you go steaming in with your credit card details to buy your dream domain, make sure the name is not already trademarked. You should also look at trademarking the name yourself to avoid   copyright infringement  in the future. By trademarking your brand name, you can also stop competitors using that name on their AdWords campaigns, and other places.

Wrapping Up

Your domain name will have a significant impact on the success and potential of your website. Hence, make sure to put some careful thought into choosing yours. Want to skip the hassle of selecting the ‘perfect’ domain name for your business? We can help you! At Turiya Communications LLP, our team of experts can help you choose the perfect domain name for your brain and obtain the domain name you want and need. 

Visit our website to know more!

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