In today’s competitive digital landscape, the growth and success of a business depend on its ability to attract new customers. While a business can smoothly sail along if it has excellent customer retention, it cannot reach its full potential and thrive without a bank of new customers to fuel growth. Hence, a company needs to generate a strong pipeline of quality leading to get more sales.
Further, Lead Generation is what gives meaning to even running a business; It is like the blood in the veins of an organization. Although, most business understand the importance of it, when it comes to implementing specific strategies for lead generation. They do not know where to begin with! Before we delve into the techniques of lead generation, let us first understand the basics of it.
What is Lead Generation?
Lead generation in digital marketing is the process of attracting and engaging leads. As a business owner or a marketing strategist, you want prospective customers to find your content, follow you on social media, sign up for your email list, and pay attention to what others say about you. However, you do not want to attract just anyone, as it is dangerous than helpful. Remember, a qualified lead is worth far more to you than an unqualified lead.
Specifically, you want to attract prospects who not only can buy your product or service, but also have a genuine need or desire for it. Hence, lead generation is all about finding the right target groups and the individuals in the digital landscape.
Why is Lead Generation Important?
Lead generation is essential for both marketing and sales teams as it:
- Enables Business Growth – Lead generation drives traffic to a website, thus helping to acquire new customers, which in turn increases a business’ sale and revenue. Having increased revenue ensures that a business can achieve growth.
- Increases Efficiency – Automated lead generation software ensures outbound marketing is more efficient. Having the appropriate technology not only frees up time that would otherwise be wasted, but it is also more cost-efficient as it enables both marketing and sales to work in unison, thus closing any communication gaps that might have previously been problematic.
- Awards Competitive Advantage – Companies that use lead generation are always a step ahead of their competition. If they can acquire new customers and do it more cost and time-efficiently than their competitors, then their business has the market advantage.
Additionally, lead generation also enables your business and your businesses’ website to create enormous traffic that leads to more sales and higher conversion rates.
Important Tactics for Lead Generation
According to research, 61 percent of B2B marketers named lead generation as one of their biggest challenges. Since every business is different, learning how to generate leads takes time and research. Testing and analyzing data is the only way to determine whether a lead-generation strategy will work for your audience.
Now let us take a quick look at some of the most important online strategies for lead generation:
- Use Content Marketing to Establish Thought Leadership
If you have not started producing content already, this should be one of the first step in your lead generation strategy. Garner leads by becoming a subject matter expert on topics or pain points that your product or service solves. Regularly post blogs, news, and tips regarding your industry.
Also, promote the content you create using online marketing methods such as SEO, social, and email as great content would not make a difference if people cannot find it.
- Leverage Paid Social
Social media can be a powerful channel for lead generation. To be successful at acquiring leads via social media, you must invest time and effort in building an engaged audience so you can convert those individuals into leads. The first challenge is figuring out which tool is right for your business. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest.
- Optimize Your Site for Local SEO
Organic search is arguably one of the most valuable long-term lead generation strategies. Hence, you should spend some time on optimizing local SEO for lead generation. This will allow your business to tap into the surrounding community and help users find you when you are needed most, and as mobile continues to dominate, local SEO can make a big difference in driving more customers to your front door. Start by ensuring your NAP (Name, Address, and Phone) which is consistent on your website and within listings such as Yelp, Facebook, and Google My Business.
Another good idea is to ask satisfied customers to leave a review or make it very easy for customers to review your business. Reviews on third-party platforms increase your chances of being found by qualified prospects without having to spend any money.
- Segmented Email Marketing
Although it may be one of the older tactics, email marketing can be a very powerful tool when trying to reach prospects or up sell existing customers. It is important to adapt your email marketing strategy by tailoring your messaging to target the specific segments of your customer database.
Marketing automation is a popular method to help marketers automatically send highly targeted emails to leads. Once your audience fills out a website form, they are nurtured with content that matches their specific interests. This could include follow-up emails with great content and a CTA (call to action) to subscribe to your blog.
The Bottom Line
We understand that lead generation can become a bit challenging, hence, having a lead generation specialist can help your business in both – generating new leads and working with the leads, it already has.
Wish to hire a lead generation specialist? Look no further! At Turiya Communications LLP, we aim to generate quality leads for our clients and to ensure more sales and ultimately, more revenue.
If you are interested in learning more about our lead generation techniques and strategies, visit our website www.turiyacommunications.com to know more!